Veale Youth Entrepreneurship Forum and Taylor Institute for Direct Marketing partner to empower future leaders

The Veale Youth Entrepreneurship Forum and The Taylor Institute for Direct Marketing are delighted to announce a partnership that brought together students from Chagrin Falls and Strongsville High Schools for an immersive educational experience. Over the past few weeks, more than 60 high school students had the opportunity to engage in interactive learning sessions in the Taylor Institute for Direct Marketing.  

The collaboration between The Veale Youth Entrepreneurship Forum and The Taylor Institute for Direct Marketing facilitated a unique learning experience for these young minds, fostering creativity, critical thinking, and collaboration. Through hands-on activities in our state-of-the-art labs, students delved into the world of marketing, gaining valuable insights and practical skills that will undoubtedly shape their future careers. Students were provided with a unique opportunity to utilize eye tracking equipment, enabling them to analyze websites and commercials in a way that helps make better-informed decisions. This hands-on experience, coupled with expert guidance, allowed them to gain valuable insights into consumer behavior and marketing strategies, equipping them with practical skills for their future endeavors in the field of marketing. 

 But this partnership was not just about studies; it was about creating memories and introducing the students to some of the faculty members and our current students. The students and our teams shared delightful lunches sponsored by The Veale Youth Entrepreneurship Forum and enjoyed friendly games of putt-putt, enhancing the overall experience and making every session truly memorable.

"We are thrilled to have had the opportunity to collaborate with The Veale Youth Entrepreneurship Forum and bring these talented students on campus," said Dr. Vanja Djuric, director of The Taylor Institute for Direct Marketing at the College of Business. "Witnessing their enthusiasm and passion for learning was truly inspiring. We firmly believe in experiential learning and providing these students with a firsthand glimpse into the vibrant educational environment at the College of Business at the University of Akron.”  
 
"We’re extremely appreciative of Dr. Djuric, her team, and the University of Akron for providing an amazing learning experience for our students and educators," remarked Jaclyn Balliet, from the Veale Youth Entrepreneurship Forum. This sentiment echoes the spirit of collaboration that permeated the recent partnership between The Veale Youth Entrepreneurship Forum and The Taylor Institute for Direct Marketing. 

Media Contact: Cristine Boyd, cboyd@uakron.edu, 330-972-6476