UNIVERSITY COMMUNICATIONS & MARKETING

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Digital marketing campaign wins recognition

UA’s digital marketing campaign to help recruit students has earned two national awards in a competition sponsored by the Higher Education Report, the leading marketing publication for higher education marketing professionals.

We partnered with Fathom, our digital marketing agency, in creating a comprehensive campaign, tailored to the interests of prospective students and parents. “How The University of Akron focused the student journey through interactive content” received a gold award. A silver award was given for the overall campaign entry, “Increasing enrollment amidst rising admission standards.”

“Our marketing and admissions teams have been very gratified by the results that have been realized through our creative partnership with Fathom,” said Wayne Hill, vice president and chief communication and marketing officer said. “We knew we needed to be able to communicate with prospective students in the ways that they wanted to access information, and that goal was achieved. Earning this national recognition for those efforts is a real bonus.”

Honoring the graduates

We honored our 2,700 May graduates and their families on billboards across the region, a moving video tribute (above) and a redesigned website that includes the video as well as social media posts from students celebrating their milestone with friends and family.