MISSION
PROGRAMS
FACULTY
ADVISORY BOARD
SCHOLARSHIPS
More than $80,000 in total annual scholarships each year for both incoming and current students.
STUDENT ORGANIZATIONS
Active associations and fraternities that provide opportunities to interact with students from diverse backgrounds, network with business professionals, participate in competitions and organize community service projects.
CAREER PATHS
Graduates pursue successful careers in a wide range of fields including advertising, marketing communications, marketing management, retail merchandising, product development and professional selling.
PROFESSIONAL WORKSHOPS
The Professional Workshops will be taught by area business executives and will explore specific cutting edge marketing topics in-depth from an executive perspective.
FISHER INSTITUTE FOR PROFESSIONAL SELLING
A leader in sales-focused education, providing ultra-realistic personal selling simulations in a state-of-the-art environment.
THE TAYLOR INSTITUTE FOR DIRECT MARKETING
One of the most sophisticated direct marketing facilities in the country, providing students with leading-edge skills and practical experience.
Message from the Chair
Dr. Vanja Djuric-Zoric
Chair, Professor of Practice
Welcome to the Department of Marketing at College of Business, The University of Akron. Our department boasts 15 tenure-track and non-tenure track faculty members who teach and engage in research across diverse areas such as consumer behavior, marketing strategy, digital marketing, international business, marketing analytics, CRM, brand management, and sales management. We also have a number of adjunct faculty members who bring specialized expertise in areas such as artificial intelligence, foreign market entry, and creative writing.
Our faculty members regularly publish their research in highly-ranked academic journals, bring years of practical real-world experience into the classroom, and receive prestigious recognitions at both the local and national levels. This high level of expertise ensures that we offer superior instruction at both undergraduate and graduate levels, enriched with experiential learning and direct business applications.
At the heart of our department is our commitment to providing exceptional undergraduate and graduate education. We offer three distinct majors: Marketing Management, Sales Management, and International Business. Additionally, we provide a range of minors and certificates at both the undergraduate and graduate levels, designed to complement and enhance students' academic and professional journeys.
Our dedication to experiential learning and real-world business experience is paramount. Through robust partnerships with leading companies and strong ties within the community and state, we offer an educational experience that is unmatched. We take great pride in our state-of-the-art facilities, including the Taylor Institute for Direct Marketing, the Suarez Applied Research Labs, and the Fisher Institute for Professional Selling. These centers and institutes are foundational to our hands-on learning approach, equipped with the latest technology and resources to prepare our students to excel in the dynamic field of marketing. Our Marketing Advisory Board, comprising department and College of Business alumni, offers mentorship, sponsors scholarships, and supports our students' educational and professional journeys.
You can discover more about our programs, courses, and faculty by exploring our website and learning about our state-of-the-art facilities at the Taylor Institute for Direct Marketing, Suarez Applied Research Labs, and the Fisher Institute for Professional Selling, which foster great connections with companies, the community, and provide a foundation in real-world marketing practices. If you have questions or would like more information, please contact the Department of Marketing Chair at vd6@uakron.edu.
