Dr. Alexa Fox Recognized as 2024-25 Outstanding Researcher at UA
As previously announced by the University of Akron's University Council Special Committee on Awards and Recognition, 12 individuals will be recognized at the 2025 UA Achievement Awards ceremony.
“Through their teaching, research and service – and through their commitment to the student experience, diversity and community relationship building – these individuals have made a difference to our students, our campus and our community,” shared the committee.
Among the recipients, Dr. Alexa Fox, associate professor of marketing, will receive the 2024-25 Outstanding Researcher Award for Early Achievement in Research. This award recognizes a faculty member who has demonstrated outstanding accomplishments in research early in their professional career.
Fox’s research interests include digital marketing, user-generated content, online privacy, sharenting,, and psychological measurement of cognition and emotion. Much of her academic research focuses on online privacy – specifically sharenting, or sharing one's child via social media. Her work was the first to demonstrate that parents willingly provide their children’s personally identifiable information in response to a brand’s social media marketing engagement efforts.
“I am very humbled to receive the UA 2024-25 Outstanding Researcher Award for Early Achievement in Research,” said Fox. “So many individuals have impacted my experiences at The University of Akron, both as a two-time alumna and now a professor. I am grateful for the impact they have made on my career. Special thanks to Dr. Vanja Djuric-Zoric, Associate Dean Debmalya Mukherjee, and my Ph.D. co-advisor Dr. George Deitz for their support in this process. I look forward to continuing my work on brand/consumer digital interactions, especially in the context of online privacy, emphasizing implications for marketing, consumer welfare, and society.”
The College of Business would like to congratulate Fox, and all 2025 UA Achievement Awards recipients:
- Melissa Smith
- The 2024-25 Outstanding Teacher Award (Faculty members with six or more years of service)
- Dr. Amir Nourhani
- The 2024-25 Outstanding Teacher Award (Faculty members with fewer than six years of service)
- Katherine Miracle
- The 2024-25 Outstanding Adjunct Faculty Member Award
- Dr. Hossain Tavana
- The 2024-25 Outstanding Researcher Award Career Achievement in Research
- Dr. Alexa Fox
- The 2024-25 Outstanding Researcher Award Early Achievement in Research
- Dr. Richard Londraville
- The 2024-25 Outstanding Mentor Award
- Dr. Bi-min Zhang Newby
- The 2024-25 Supporting the Student Experience Award
- Dr. Lara Roketenetz
- The 2024-25 Community Engagement Award
- Dr. Sandie Crawford
- The 2024-25 Diversity Award
- The 2024-25 Exemplary Service Award (One winner selected from each category: Faculty, Professional Staff, Staff)
- Dr. Brian Bagatto, faculty winner
- Cheri Sedlock, professional staff winner
- Donald McGinnis, staff winner
For more information about the University of Akron Achievement Awards, click here.
Story by CoB Marketing.
Media contact: Cristine Boyd, 330-972-6476 or cboyd@uakron.edu.