Moderated by Dr. Alexa Fox
Dr. Alexa K. Fox is an Associate Professor of Marketing at The University of Akron, where she teaches Social Media Marketing, Digital Marketing, and Consumer Behavior. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis, and her M.B.A. and B.S.B.A. from The University of Akron. Alexa’s research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion. Her work on the company/consumer dyad's use of digital technology is uniquely positioned to inform marketing and business practice as well as benefit society. Alexa's research was a finalist for the American Marketing Association-EBSCO Annual Award for Responsible Research in Marketing and has appeared in journals such as Journal of Public Policy & Marketing, Journal of Business Research, Journal of Advertising, Computers in Human Behavior, and more, along with book chapters, national conferences, and in the media from Forbes.com, to radio and television segments, to podcasts. Alexa serves on the Editorial Review Board of five high-quality marketing academic journals, and on the Advisory Board for St. Herman’s House of Hospitality, a homeless shelter in Cleveland. Prior to academia, Alexa worked for strategic marketing and online marketing firms, as well as a nonprofit organization, where she conducted marketing research, created online copy, and developed marketing, social media, and branding strategies.