Sport Business

The Sport Business major provides a strong foundation in the core areas of business along with experience in applying business concepts in sport-specific settings. Students also will benefit from the program’s existing relationships with sports teams and organizations in the region.


Akron Advantage

GROWING INDUSTRY

The global sports industry continues to grow, providing ever-increasing employment opportunities. According to a recent report, Sports Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery, the global sports market was valued at approximately $390 billion in 2020 and is projected to grow by more than 50% to nearly $600 billion by 2025. North America accounted for 25% of the global market in 2020. The industry encompasses professional, intercollegiate, and community sports as well as facilities, sporting goods, licensed products, live sports events and media.


Page maintained by the Department of University Communications and Marketing. Request a change to this page.

Career Opportunities

CAREER OUTCOMES

A Sport Business degree from the University of Akron College of Business can be expected to open up doors for students. Here are a few possible career paths you can choose to go into as a sport business major:

  • Program Leader
  • Administrator
  • Sales/Marketing
  • Licensing/Branding Specialist
  • Facilities/Operations Manager