Marketing Minor

A marketing minor provides a student an opportunity to develop an understanding of marketing to consumers. This minor would complement many majors, including Marketing Management, Integrated Marketing Communications, International Business, and others. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned

The field of marketing encompasses a wide range of activities involved in promoting products and services.

This minor provides the student an opportunity to develop and document an understanding of marketing issues. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives.


Akron Advantage

The program is accredited at the highest possible level by AACSB International - the Association to Advance Collegiate Schools of Business. The College of Business Administration is considered to be one of the best business schools by Princeton Review and ranked in the top 100 of all undergraduate programs by BusinessWeek.

Hands-On Research

You'll work in teams on real-world business cases, applying your classroom knowledge to help solve problems facing local businesses.

Real-World Experience

Gain practical professional experience through UA's optional cooperative education (co-op) program. Through co-op, you'll alternate semesters of work and school while earning a competitive salary.

Consumer Marketing Student Organizations:

  • Beta Gamma Sigma - an honorary fraternity
  • Delta Sigma Pi - a professional fraternity
  • Student Speaking Association (SSA)

Sample Curriculum

Marketing Minor


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For More Information:

Department of Marketing

Contact: Elizabeth Freund

Career Opportunities

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

  • retail merchandising and management
  • product development and planning
  • physical distribution and channels
  • marketing communications and brand management
  • industrial purchasing
  • marketing research

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects.

Career Services

Career Services is located in Student Union 211, with another office in College of Arts and Sciences Building 126. Career Services provides career coaching and programming, and develops valuable relationships with employers and campus partners to provide students with many opportunities for experiential learning and career development.