Interaction 2020: Marketing Analytics and Creativity: Balancing the Scale for your Marketing Efforts

Canceled - Based on recommendations from public health experts,UA has canceled all large and non-essential University events until at least April 20. Once a decision has been made on a future date, this page will be updated.

It is true that data-driven marketing provides the ideal bridge between campaigning and sale. Data collection also enables an in-depth understanding of a customer's wants and needs. However, it's essential to remember that innovation is the cornerstone of differentiation. And due to its inherent capacity to explore the unexplored, think the unthinkable, and innovate, creativity gives us that edge. Without creativity, we would keep repeating 'what has been' instead of transcending into the infinite possibilities of 'what could be.'
--Ruqaiyah Jeffrey, Head of Marketing for Cluster Middle East, SAP

While the terms "analytics" and "creativity" may seem diametrically opposed, marketers are beginning to find the two are better compared to yin and yang than oil and water. As companies become more data-driven, the use of analytics and customer data have allowed marketers to become more creative in both the methods and the message used to communicate to current and potential customers.

If marketing is creativity in action, then analytics is the fuel. Through analytics, marketers now have rapid and thorough insight into the often-changing needs, wants, and behaviors of customers, driving both creativity and innovation. Interaction 2020 will explore how successful data-driven companies are harnessing the power of data and analytics to drive creativity in their marketing efforts.

Details

Date: TBD Time: 11:30 – 4:30
Location: The Gary L. and Karen S. Taylor Institute for Direct Marketing (Room 567), 225 South Main Street. Akron, OH 44325

Parking passes will be sent via email prior to the event. The Taylor Institute is located on the 5th Floor of the Polsky Building on the campus of the University of Akron.

Speakers

Registration & Sponsorship Information

Single Registration $40
Team Registration (3 tickets for attendees) $105
Corporate Sponsorship $300
Gold Sponsorship (Sold Out) $500
Students & Faculty Free

Proceeds from this event will be used to fund the Taylor Institute Scholarship.

Sponsorship Opportunities

Gold Sponsorships (Sold Out) - $500. Gold sponsorships will include will include 5 tickets to Interaction 2020. The sponsorship will also include your company logo featured on event marketing material and your organization will be recognized at Interaction and in social media as a Gold Sponsor. In addition, the companies that purchase the Gold Sponsorship will be able to provide a 5-minute overview of their company in front of the attendees during the event.

Corporate Sponsorships - $300. Sponsorships will include 5 tickets to Interaction 2020. The sponsorship will also include your company logo featured on event marketing material and your organization will be recognized at Interaction and in social media as an event Sponsor.

Please contact Jacob Farrar at jfarrar@uakron.edu for additional sponsorship opportunities

Video of Interaction 2018

About the Taylor Institute at the University of Akron’s College of Business Administration

The Gary L. and Karen S. Taylor Institute's mission is to inspire and develop future business leaders in the areas of Direct and Interactive Marketing. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location "where theory meets practice." The Taylor Institute for Direct Marketing at The University of Akron was founded in 2003 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit Taylor Institute website.