BRAND STANDARDS FOR UA

Information our logo, colors, logos, stationery and more.

Overview
How the University and you can benefit by embracing these standards.

Logo
Tips for how our workmark and “stacked logo” should appear on printed materials.

Typography
Two fonts — Avenir and Caslon — will help UA stand apart in printed materials and elsewhere.

Editorial style guide
Is it web site or website? Residence hall or dorm? This guide will help ensure that the words you choose are consistent with our publications, website and elsewhere.

PowerPoint
Giving a presentation about UA? Here’s a PowerPoint template that’s consistent with our new brand standards.

Email
Your email signature says a lot about you and the university.

Stationery
How to order business cards, letterhead and envelopes that align with our brand standards.

Seal
The university seal or crest reflects many aspects of our history and heritage.

Web
Tips to help you design and build webpages that are effective and easy to manage.

Social media guidelines
How would you handle a critic on your college’s social media site? It’s an opportunity to show your orientation toward good service.